The Department of Marketing at Northern Illinois University (NIU), in collaboration with the Continuing and Professional Education department, has recently launched a Digital Marketing Certificate Program for ongoing learners. This initiative marks the first certificate program in our College of Business, aimed at equipping professionals with up-to-date skills essential in today’s digital landscape.

Northern Illinois University (NIU) is excited to announce the launch of the second course in the program, Artificial Intelligence in Digital Marketing, designed to equip professionals with the knowledge and skills to leverage AI technologies in addressing marketing challenges.

This comprehensive course delves into core AI concepts such as machine learning, natural language processing (NLP), deep-learning vision analysis, and the utilization of large language models (LLM) such as ChatGPT. Participants will learn to apply these technologies to identify and solve a wide range of marketing problems within the marketing mix framework.

“The launch of the Artificial Intelligence in Digital Marketing course underscores NIU’s commitment to providing cutting-edge education that meets the demands of today’s digital landscape. This course not only enhances professionals understanding of AI-driven marketing strategies but also strengthens the university’s role as a leader in innovative, career-focused learning” Pettee Borissova, Director of NIU’s Continuing and Professional Education department.

This program offers several key benefits for professionals looking to integrate artificial intelligence into digital marketing. Participants will develop an in-depth understanding of AI principles and their applications, building a strong foundation in this rapidly evolving field. The curriculum emphasizes practical application, equipping learners with the skills to implement AI technologies effectively and solve real-world marketing challenges. Additionally, mastering cutting-edge AI tools and techniques can significantly enhance career prospects, helping professionals stay competitive in the dynamic digital marketing sphere.

This course is ideal for marketing professionals, business owners, and individuals interested in understanding how artificial intelligence can transform digital marketing strategies. Whether you’re looking to enhance your current marketing efforts or explore new career opportunities, this program offers valuable insights and practical knowledge. By enrolling in NIU’s Artificial Intelligence in Digital Marketing course, participants will be well-prepared to navigate and leverage the shifting role of AI in marketing.

For more information and to register, please visit the program’s webpage.