Description

Hybrid Program: in-person (masks required) and virtual registration available.

Mr. Rivera will share with you the importance of incorporating video into your digital marketing plan. He will discuss and facilitate the following topics:

• Why Video?
• Incorporating Video into your Digital Marketing Strategy
• The Best Platforms for Video
• Getting Over the Fear of Video
• Tips and Tricks on How to Produce Engaging Videos
• Tools for Developing, Posting and Measuring Video Effectiveness

Franklin Rivera

V2M2

• frank@v2m2inc.com
• https://www.facebook.com/V2M2Group/
• https://twitter.com/franklindrivera
• https://www.linkedin.com/in/franklindriveraii/
• https://www.youtube.com/c/FranklinRiveraViralVisualMarketing
• https://www.instagram.com/thenextfdr/

Franklin Rivera started the V2M2 Group, Inc. in 2011 after nearly 22 years of experience in sales and marketing with companies such as Novartis, GlaxoSmithkline and Johnson and Johnson.

As a graduate of the United States Military Academy at West Point, and after 5 years of service, including a tour in Iraq in the First Gulf War, Franklin decided to leave the military as a Captain for a career in Corporate America. He is the recipient of several combat medals as well as two Army Commendation medals and an Army Achievement medal.

In addition to obtaining his BS Engineering degree from West Point, Franklin holds an MBA with a Finance concentration from Benedictine University, which helped shape his vision and approach for digital marketing. Franklin is an Adjunct Professor of Internet Marketing, Social Media Marketing, Consumer Behavior and the Graduate level class, Entrerpreneurial Management at Aurora University. Franklin is also the developer and facilitator of the social media curriculum at the College of Dupage Center for Entrepreneurship and Illinois SBDC. In 2015, Franklin delivered the commencement speech to over 2000 attendees for the Rasmussen College graduating class.

Franklin also serves on the Board of Directors for the African American Men of Unity, the Marketing Advisory Board for Rasmussen University and serves as Chair for the newly formed Small Business Owner Committee for the Naperville.

Franklin throughout the years has utilized his knowledge of digital marketing and media delivery to amass a following of over 12k which includes top digital marketing thought leaders such as Jeff Bullas, Pam Moore, Kim Garst and Marketer of the Year, Susan Somersille-Johnson. Franklin’s videos on LinkedIn and Youtube have amassed over 30k views where he discusses topics from software reviews to marketing, personal and business development.

Franklin’s agency, the V2M2 Group, which stands for Viral Visual Marketing and Management has worked successfully across a myriad of industries on two continents.

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