Description

Hybrid Program: in-person (masks required) and virtual registration available.

Brand, Messaging, and Call to Action: What’s behind a brand? How do you share your brand’s promise and differentiation across your marketing strategy?

We will discuss the importance of starting with your customers’ needs to create your message, match the capabilities of each digital platform to your ideal customer, build trust and expertise to increase interactions, engagement, and conversions. We will address how to craft a clear ask across all digital tactics (website, email, social media, etc.).

Marketing Strategy: The necessary foundation for your digital marketing efforts to get your message out in a relevant, cohesive manner. Strategy is the roadmap to help you select the tactics so you can execute your marketing efficiently, connect with your target audience, and break through the noise in a consistent and authentic fashion. A solid marketing strategy ensures all of your marketing tactics work together to reinforce your brand and the user experience no matter how they interact with your brand.

SMART Goals: Specific Measurable Achievable Relevant and Time-based goals are essential to measure the performance of a campaign. Digital strategy may be fast to implement, but it requires time in the marketplace to determine what’s working, and what’s not. A message may perform differently across the digital platforms, and tracking the engagement and conversions will help you refine and optimize your campaigns. Defining SMART goals and associated metrics will allow you to develop the necessary tactics needed to roll out your strategy in the marketplace.

Alexis Rago

Marketing Mana

• alexis@marketingmanallc.com
• https://www.linkedin.com/in/alexisskigenrago/
• https://www.linkedin.com/company/marketing-mana-llc/
• https://www.facebook.com/marketingmana/
• https://twitter.com/MarketingMana1

Alexis Rago, the Big Kahuna at Marketing Mana LLC, will answer these questions and provide clear, actionable next steps to strengthen your marketing strategy. Alexis coaches small business owners to create relevant messaging so your marketing dollars work harder, faster. Working in small groups or one-on-one sessions, you receive a structure based on your customers’ needs to solve your marketing challenges and increase your profit. With more than 20 years of marketing expertise, Alexis approaches each business with a keen focus on the customer so you can achieve your marketing goals.

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