Description

Title: The Connection Between Messaging and Results

An interactive session with Thomas Herman, CRO Executive Roundtable, and Eric Kinsey, Vision Friendly, on why and how communication (internal/external) contributes to your revenue stream. Establishing a ‘voice’ and a compelling reason that your organization is different, is one of the biggest challenges, until you have a way to simplify your internal and external voice to convey one key idea. We will work through examples of how this messaging can impact your business and your bottom line.

Thomas Herman: With a strong passion for all things ‘Revenue’ related, Thomas Herman’s expertise with strategies for revenue generation, effective process and procedure and skillful execution is the result of over 40 years in direct sales, sales management, executive management, operations management and business ownership.

Having worked and consulted with start ups, franchises, emerging and mid-size organizations and Fortune 500, Thomas Herman has done business in over 20 countries on 5 continents. Opened offices across North America and Europe, hired and trained sales and service staffs, created and led client advisory boards and client retention programs, developed, managed and emcee’d client conferences and spoken at events from local to world-wide audiences.

Thomas is a ‘Truth Teller’ focused on the real world of revenue generation providing street-savvy knowledge to his audience.

Eric Kinsey, Director of Operations, Vision Friendly

I am a passionate digital marketing consultant driven to generate results for the organizations I work with. I have over 20 years of experience in website development, web marketing and team leadership. This experience was gained while building a multi-million dollar digital marketing firm. This experience has enabled me to refine both my professional management and consultative skills to create dramatic impact for my clients.

As the Director of Operations I build company partnerships and direct a highly productive team of 25. I stay informed on current best practices for production and marketing techniques so that I can be an effective problem solver for the teams I manage. This knowledge also makes my business development consultations more effective because my recommendations come from my extensive experience and applied techniques.

My experience has helped me to develop an ability to quickly analyze business needs, assess an organization’s unique position in their industry, and provide innovative content marketing strategies. My consultations are focused on increasing conversions and implementing strategies that will improve bottom-line revenues.