Veteran Owned Business

Proud advocate and passionate about helping her partners improve their business model. Nicolle brings over 25 years of exceptional leadership and marketing know-how to the core of her business. She is a proven leader in building successful businesses. Nicolle is also a DISC certified Executive Coach with 18 years of experience collectively at two of the most successful marketing agencies, Aspen Marketing/Epsilon and Launch Digital Marketing/Dealer Inspire, Nicolle’s resume for success metrics is extensive. She was on the ground floor helping to build these businesses. Excited about new opportunities and never one to back away from a challenge, she is a highly creative problem solver and a data geek at heart. Driving outcomes is her only measurement for success.

The work I do ensures your game, software, website, app, or product becomes as successful as possible by ensuring the user's experience is highly enjoyable, accessible, engaging,usable, immersive, and fun!

I have been working in the industry for over a decade on several games (as well as software and websites). I've worked for Fortune 100/500 companies such as Microsoft, LucasArts, Electronic Arts , Disney, DARPA, Sony, AutoDesk, Cisco, Forbes among many others.

The work of playability/usability has assisted many design teams in ensuring the customer's expectations and experiences are highly enjoyable, fun, accessible playable, and usable. Thus, increasing the game's likelihood of success.


I have presented papers on Playability/Usability at many highly esteemed professional group conferences around the world on research work on playability and usability on Good game design evaluation methodologies, as well as game Accessibility and Approachability for Casual Players. I have also published articles in professional journals and books. Please see the website www.situatedresearch.com for more information.

Specialties:

I do Playability/Usability Evaluation for Video Games, as well as for software and websites. I ensure your customers are having the best game, user experience, which helps ensure your product or game's success.

I also run many free webinar's on the subject matters listed above each month. And I am the owner of Naperville Business Network, a business professional networking group that brings professionals together to create long lasting relationships. www.naperbiz.net