Small Business Owners Committee | Business Owners Success Series | Marketing Strategy (Virtual)

Tuesday, November 17, 2020 (11:00 AM - 12:30 PM) (CST)

Description

(Virtual Program)

Workshop Description

Marketing That Gets Noticed

What if you were told the immediate goal of marketing is not to sell more products? Rather, strategic marketing is an opportunity to build authentic relationships with people and to gain authority in the marketplace that in turn, puts your company in position to have greater influence on someone's decision to engage with your brand.


In this webinar you will learn;

  1. how to gain greater insight into your industry and customer’s driving motivations
  2. discover an approach to marketing that highlights your company’s unique value in the marketplace
  3. see the value in setting marketing goals linked to your growth strategy
  4. and understand the elements needed to execute a marketing plan


Speaker Bio

Sharnell Weathersby has been a leading marketer and brand strategist for over 10 years working with corporate and small business brands. She is the Founder/CEO of SOMEI a brand consulting agency helping ambitious women owners to brand, market, and innovate their product-based companies. She led brand strategy and marketing plans for several corporate product portfolios. She leverages this experience in her consultancy to provide owners and entrepreneurs with the strategic direction needed to brand and market their companies, while at the same time gaining authority and building authentic relationships with customers.


Sharnell is a coach at The Hatchery Chicago for early-stage entrepreneurs and has been recognized as a Top 100 Executive and Emerging Leader by DiversityMBA. She enjoys mentoring area youth and serving in the community. Sharnell is a graduate of the University of Illinois College of Business with a Bachelor of Science in Business Administration and holds an MBA from Eastern University in Pennsylvania. She is a wife of 15 years and mother of two.


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Event Contact
Lindsay Ewing
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