Marketing Manager - Full Time
Marketing Manager - Full Time
Full-Time - Marketing Manager
FLSA Status: Exempt
Reports to: Community Development Director
Naperville Community Television (NCTV17), an award-winning nonprofit community television station, is looking for a full-time Marketing Manager to join the team. The Marketing Manager is responsible for creating and executing all marketing strategies and plans, including how the station uses their communication platforms such as website, social media, and email. This position will include both in-office and remote working hours.
Primary Responsibilities Include:
Create and implement comprehensive marketing strategies to build positive awareness of, and engagement with, NCTV17’s: 1) Programming content; 2) Business Development initiatives, and 3) Fundraising activities. This includes identifying:
Key target audiences
Communication objectives and messaging strategies
Most effective and efficient channels/platforms to deliver messaging
Stay up-to-date with the latest trends in marketing communication and provide on-going insights regarding how they affect the station’s marketing plan. Identify challenges and opportunities for NCTV17.
Content Creation and Distribution
Create and distribute engaging digital and non-digital content designed to enhance the station’s reputation within the community and promote specific programming.
This includes tactics such as Mail Chimp emails, WordPress web posts, social media posts, print ads, brochures, Google AdWords, press releases, annual reports, etc.
Optimize all station platforms and ensure monetization, as appropriate
Work with individual station programming departments (News, Sports, Talk, Events) to increase awareness of, and engagement with, their content.
Lead SEO efforts, ensuring they are aligned with overall marketing and business objectives
Be a center of expertise and train NCTV17 staff in best practices for social media
Create and execute marketing events as they support overall strategies.
Monitor, analyze and report out to staff and board on effectiveness of all marketing communications.
Provide insights and recommendations on how to improve effectiveness and optimize both reach and engagement of all marketing communications.
Business Development & Fundraising
Work with the Community Development Director to create and implement marketing strategies to support the station’s business development and fundraising efforts.
Write, produce, and distribute both digital and non-digital content designed to increase awareness among prospects of the station’s Business Development activities such as sponsorships, online advertising, and video production services
Create marketing campaigns to solicit individual donations throughout the year as well as annual campaigns for Giving Tuesday and the Year-end appeal.
Assist in the writing of Grant applications, as needed.
Support the on-going work of the Board Marketing Committee.
Represent the station, as needed, at community events and presentations.
The above is not intended to be an exhaustive list of the tasks that may be assigned; rather to provide a general sense of the responsibilities and expectation for this position. As the business demands change, so may the essential functions of this position.
Core Competencies Required:
Excellent writing skills with experience in creating a wide range of written marketing pieces including, social media posts, sales materials, press releases, emails, annual reports, PowerPoint presentations, etc.
Basic graphic design skills with experience using design software such as Canva
Excellent analytic skills with experience using Google Analytics to provide insights that drive action
Extensive knowledge of how to distribute and optimize marketing content across all social media platforms with emphasis on Facebook, Twitter, Instagram and LinkedIn
Knowledge of, and experience with, managing and writing for a Google AdWords account
Ability to solve practical problems and deal with frequently changing variables
Strong communications skills, including face-to-face as well as through written emails, phone calls, etc.
Exceptionally well organized, detail-oriented and self-motivated
High level of proficiency with both Microsoft Office and Google Office suites
Experience posting to WordPress websites a plus
Knowledge of, and experience with, optimizing YouTube and Vimeo channels a plus
Bachelor’s Degree in marketing, communication or public relations
Google Analytics Certified
Google AdWords Certified
Valid Illinois driver’s license
Minimum 5+ years of professional experience post-college
Prior digital agency experience a plus
Interested parties should submit a resume and cover letter to email@example.com. Please put job title in subject line. No phone calls.
NCTV17 provides an equal employment opportunity and harassment free work environment. All employees, full-time, part-time or contract must comply with the equal employment opportunity and harassment policies.
All employment and compensation with NCTV17 is "at will" which means employment can be terminated with or without cause, and with or without notice, at any time, at the option of either NCTV17 or yourself, except as otherwise provided by law.
Education Level : Bachelors Degree
Experience Level : Mid to Senior Level
Job Function : Marketing
Company/ Organization Name : Naperville Community Television
How to Apply : firstname.lastname@example.org
Business/ Organization Logo : New NCTV17_White Stroke.png