Marketing Manager - Full Time

Marketing Manager - Full Time

Full-Time - Marketing Manager                                                     

FLSA Status:  Exempt

Reports to:  Community Development Director

 

Position Overview:

Naperville Community Television (NCTV17), an award-winning nonprofit community television station, is looking for a full-time Marketing Manager to join the team.  The Marketing Manager is responsible for creating and executing all marketing strategies and plans, including how the station uses their communication platforms such as website, social media, and email. This position will include both in-office and remote working hours.


Primary Responsibilities Include:

Strategy


Create and implement comprehensive marketing strategies to build positive awareness of, and engagement with, NCTV17’s: 1) Programming content; 2) Business Development initiatives, and 3) Fundraising activities. This includes identifying:

Key target audiences

Communication objectives and messaging strategies

Most effective and efficient channels/platforms to deliver messaging

Stay up-to-date with the latest trends in marketing communication and provide on-going insights regarding how they affect the station’s marketing plan. Identify challenges and opportunities for NCTV17.

 

Content Creation and Distribution

Create and distribute engaging digital and non-digital content designed to enhance the station’s reputation within the community and promote specific programming.

This includes tactics such as Mail Chimp emails, WordPress web posts, social media posts, print ads, brochures, Google AdWords, press releases, annual reports, etc.

Optimize all station platforms and ensure monetization, as appropriate

Work with individual station programming departments (News, Sports, Talk, Events) to increase awareness of, and engagement with, their content.

Lead SEO efforts, ensuring they are aligned with overall marketing and business objectives

Be a center of expertise and train NCTV17 staff in best practices for social media

Create and execute marketing events as they support overall strategies.

 

Analytics

Monitor, analyze and report out to staff and board on effectiveness of all marketing communications.

Provide insights and recommendations on how to improve effectiveness and optimize both reach and engagement of all marketing communications.

 

Business Development & Fundraising

Work with the Community Development Director to create and implement marketing strategies to support the station’s business development and fundraising efforts.

Write, produce, and distribute both digital and non-digital content designed to increase awareness among prospects of the station’s Business Development activities such as sponsorships, online advertising, and video production services

Create marketing campaigns to solicit individual donations throughout the year as well as annual campaigns for Giving Tuesday and the Year-end appeal.

Assist in the writing of Grant applications, as needed.


Additional Responsibilities

Support the on-going work of the Board Marketing Committee.

Represent the station, as needed, at community events and presentations.

 

The above is not intended to be an exhaustive list of the tasks that may be assigned; rather to provide a general sense of the responsibilities and expectation for this position.  As the business demands change, so may the essential functions of this position. 

 

Core Competencies Required:

Excellent writing skills with experience in creating a wide range of written marketing pieces including, social media posts, sales materials, press releases, emails, annual reports, PowerPoint presentations, etc.

Basic graphic design skills with experience using design software such as Canva

Excellent analytic skills with experience using Google Analytics to provide insights that drive action

Extensive knowledge of how to distribute and optimize marketing content across all social media platforms with emphasis on Facebook, Twitter, Instagram and LinkedIn

Knowledge of, and experience with, managing and writing for a Google AdWords account

Ability to solve practical problems and deal with frequently changing variables

Strong communications skills, including face-to-face as well as through written emails, phone calls, etc.

Exceptionally well organized, detail-oriented and self-motivated

High level of proficiency with both Microsoft Office and Google Office suites

Experience posting to WordPress websites a plus

Knowledge of, and experience with, optimizing YouTube and Vimeo channels a plus

 

Qualifications:

Bachelor’s Degree in marketing, communication or public relations

Google Analytics Certified

Google AdWords Certified

Valid Illinois driver’s license


Experience:

Minimum 5+ years of professional experience post-college

Prior digital agency experience a plus


Apply:

Interested parties should submit a resume and cover letter to jwernette@nctv17.com. Please put job title in subject line. No phone calls.


NCTV17 provides an equal employment opportunity and harassment free work environment. All employees, full-time, part-time or contract must comply with the equal employment opportunity and harassment policies. 

All employment and compensation with NCTV17 is "at will" which means employment can be terminated with or without cause, and with or without notice, at any time, at the option of either NCTV17 or yourself, except as otherwise provided by law.

 

Additional Info

Education Level : Bachelors Degree

Experience Level : Mid to Senior Level

Job Function : Marketing

Company/ Organization Name : Naperville Community Television

How to Apply : jwernette@nctv17.com

Business/ Organization Logo : New NCTV17_White Stroke.png

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