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Join us on Saturday, Feb. 4 from 9 a.m. to noon local to your time zone at Jeni's scoop shops nationwide for our annual Ice Cream for Breakfast Day celebration. And do we have some fun in store this year... Last year's runaway hit flavor, Maple Soaked Pancakes, is returning for a limited time. It tastes even better than it sounds! Plus, the first 50 Splendid Rewards members at each shop get a free, very limited Ice Cream for Breakfast Day mug. (Don’t worry, there’ll be a few for sale, too.) AND ten lucky folks will win ice cream for a year. To enter the giveaway, take a pic in your PJs at a Jeni’s shop, share it with the hashtag #icecreamforbreakfast, and tag @jenisicecreams. See you on Ice Cream for Breakfast Day!