Business Power Hour Presented by Speakers Bureau | Converting Website Visitors into Customers

Business Power Hour Presented by Speakers Bureau | Converting Website Visitors into Customers

Thursday, October 13, 2022 (8:30 AM - 10:00 AM) (CDT)

Description


All too often web design projects don’t follow a sound evidence-based methodology. This results in products that end-users find irrelevant, generic, confusing, and frustrating. This type of experience ultimately diminishes the company’s brand equity. We'll discuss an evidence-based, prescriptive methodology that helps us strategize and collaborate more effectively to uncover and validate deep-seated user needs. This ultimately helps differentiate product offerings by delivering products that users perceive as kinder, resulting in the highest product profitability and brand equity.



Abdul Suleiman, Chief Experience Officer of UX 4Sight

Abdul Suleiman is Chief Experience Officer of UX 4Sight, a digital user experience (UX) agency that specializes in making websites and software applications more intuitive, engaging, and profitable. He leverages UX research and best practices of how users interact with digital channels (i.e. websites, apps, mobile) to accelerate business growth.

As a consultant, Abdul has helped over 40 Fortune 500 companies including AT&T, Citi, and Merck to strategically gather, analyze, and apply evidence-based user research to make informed user-centered design decisions in their organizations. He has also delivered practical and budget-conscious UX solutions for small and medium-sized businesses.

He has taught UX best practices as an adjunct professor in DePaul University’s graduate UX program and for prominent companies like Disney, Chase, and State Farm. His course evaluation scores average 98 percent.

Abdul holds a Master of Science in Information from the University of Michigan, Ann Arbor. His degree specialization encompasses User Experience and MBA coursework. He received his BA with honors from Loyola University Chicago.


Need a speaker? Don’t know where to look? Look no further than the Chamber! The Speakers Bureau consists of professional speakers who cover a wide variety of topics such as business development, communications skills, health and wellness, sales and marketing, and more. The speakers share their experiences to help Chamber members and the community, in general, grow, develop, and improve both personally and professionally.

Interested in hearing these Speakers Bureau members?  Join us on the second Thursday of each month from 8:30-10 AM for our Power Hour presented by Speakers Bureau.  Each month a different member will give an educational presentation.

Contact staff liaison Michelle Damato at 
mdamato@naperville.net with any questions.


Sponsored by:




Naperville Area Chamber of Commerce
55 South Main Street #375
Naperville, IL 60540 United States
Event Contact
Michelle Damato
630-544-3368
Send Email
Thursday, October 13, 2022 (8:30 AM - 10:00 AM) (CDT)
Categories
Speakers Bureau
Registered Guests
13
Powered By GrowthZone